Google Ads management
Search · Shopping · Performance MaxSearch, Shopping and Performance Max built around buyer intent and product margin, scaled only where the return holds.
Google & Meta Ads,
built on your brand’s numbers.
We start with the data behind your store: margins, average order value, breakeven return. Then we build paid search and social from the bottom of the funnel up, so the ads are genuinely profitable.
Book a 30-minute call
No pitch deck. We’ll look at your numbers.
Our approach
Decisions made on data,
Decisions made on data,
not on what looks tidy.
Most accounts are run on surface metrics: clicks, impressions, a platform-reported ROAS nobody has checked. We start underneath that, with the real economics of the business.
Data first
We check what the platform is counting before we change anything. Every decision after that has a number behind it.
Margin and unit economics
Product margin, average order value, repeat-purchase value and breakeven ROAS set the targets. Profitable means profitable to you.
Bottom of the funnel, upwards
Start where intent is highest, prove the return holds, then expand up the funnel with budget that has earned its place.
Our core services
Everything you need
Everything you need
from paid.
Google Ads and Meta Ads management, with the tracking, feeds and reporting that make them work. Built for ecommerce, applied just as carefully to SaaS and service businesses.
Meta Ads management
Structure · Creative testing · AudiencesStructure, creative testing and audience strategy. Budget scaled against a target return, not against reach.
Tracking, feeds and data
GA4 · Merchant Center · Pixel & Conversions APIGA4 and conversion tracking that bid to the right number. Merchant Center feeds grouped by margin. Pixel and Conversions API set up so events are reliable.
Strategy and reporting
Margins · Breakeven ROAS · MonthlyTargets set on profit and breakeven ROAS. A monthly report in plain English: what changed, what it did, what’s next.
Google Ads
Built around buyer intent
Built around buyer intent
and product margin.
Most accounts we take on are structured around what looks tidy rather than what makes money. We rebuild around intent and margin, repair the tracking, and only then scale budget into the segments that keep earning it.
- Search, Shopping and Performance Max, built or rebuilt
- Merchant Center feeds grouped by contribution margin
- GA4 and conversion tracking that bids to the right number
$70,032 to $326,504 a month in Shopify revenue, with ROAS rising from 4.17× to 5.09×. Shopping and Search rebuilt around margin and intent, conversion value tracking repaired.
High-AOV ecommerce · Google Ads · Shopify sales, Jan–May 2026
Meta Ads
Tracked reliably,
Tracked reliably,
scaled to a target return.
Meta accounts live or die on two things: whether the events are real, and whether the creative makes the point without making the viewer think. We fix the first, test the second, and scale against a return target rather than reach.
- Account and campaign structure that can actually be read
- Creative testing and audience strategy, run on a schedule
- Pixel and Conversions API set up so events are reliable
66 leads in 30 days at $5.25 a lead, on a $20 daily budget. Audience research and creative that made the point without making the viewer think.
Loan brokerage · Meta Ads · Ads Manager, Dec 2025 – Jan 2026
How it works
Our process.
No two accounts are the same, but the sequence is. Five steps, none of them clever.
Discovery. A 30-minute call on how you sell today and where paid fits in. Nothing to prepare.
Numbers. Your margins and breakeven ROAS, so we know what a return needs to look like to be worth it.
Build. Tracking fixed first. Then structure, feeds and audiences rebuilt around intent and margin.
Optimise. Creative, audiences and bids tested against the target. Losers switched off.
Scale. Budget up only where the return holds. A report every month.
Results from accounts we run
What this has looked like.
No testimonials, no client names. Just the numbers, labelled by sector, from accounts we run.
-
$326,504
monthly revenue, up from $70,032, with ROAS rising from 4.17× to 5.09×.
High-AOV ecommerce · Google Ads -
8.4×
monthly revenue in nine months, while the return improved at the same time.
Fashion & apparel · Google Ads -
6.81×
ROAS, up from 4.03×, while doubling spend over 27 weeks.
B2C SaaS · Google Ads -
−63%
cost per acquisition, with return rising alongside it.
B2B SaaS · Google Ads -
66 leads
in 30 days at $5.25 a lead, on a $20 daily budget.
Loan brokerage · Meta -
43 leads
in a month at $6.71 a lead, against a target of four.
Local service · Meta
Real accounts. Names withheld under client agreement. Different brands see different results.