By truly understanding your business, we build paid search and social from the bottom of the funnel up: your margins, average order value, breakeven return, which customers are actually worth acquiring. Profitable by design, not by accident.
One high-AOV Shopify brand, five months. $1,407,228.92 in total sales from January to May 2026, with $852,936 of it from Google paid search.
Shopify · total sales · Jan–May 2026
01
Data first
The account was stuck near $70k a month with no real structure. Before anything else, conversion value tracking was repaired, so the platform was bidding on real revenue rather than what it happened to be counting.
02
Margin and unit economics
Shopping and Search rebuilt around product margin and buyer intent, with targets set on breakeven ROAS. Profitable meant profitable to the brand, not to a dashboard.
03
Bottom of the funnel, upwards
Budget went only into the segments holding return. Weekly spend rose from $4,196 to $16,024 while ROAS rose from 4.17× to 5.09×. That is the same sequence we run on every account.
Our core services
Everything you need from paid.
Google Ads and Meta Ads management, with the tracking, feeds and reporting that make them work. Built for ecommerce, applied just as carefully to SaaS and service businesses.
Google Ads management
Search · Shopping · Performance Max
Search, Shopping and Performance Max built around buyer intent and product margin, scaled only where the return holds.
Meta Ads management
Structure · Creative testing · Audiences
Structure, creative testing and audience strategy. Budget scaled against a target return, not against reach.
Tracking, feeds and data
GA4 · Merchant Center · Pixel & Conversions API
GA4 and conversion tracking that bid to the right number. Merchant Center feeds grouped by margin. Pixel and Conversions API set up so events are reliable.
Strategy and reporting
Margins · Breakeven ROAS · Monthly
Targets set on profit and breakeven ROAS. A monthly report in plain English: what changed, what it did, what’s next.
Google Ads
Built around buyer intent and product margin.
Most accounts we take on are structured around what looks tidy rather than what makes money. We rebuild around intent and margin, repair the tracking, and only then scale budget into the segments that keep earning it.
→Search, Shopping and Performance Max, built or rebuilt
→Merchant Center feeds grouped by contribution margin
→GA4 and conversion tracking that bids to the right number
$6,800 to $56,800 a month in nine months, with ROAS rising from 4.76× to 6.94×. Campaigns rebuilt around buyer intent, feed grouped by contribution margin, budget scaled strictly where the return held.
Fashion & apparel · Google Ads · Apr–Dec 2025
Meta Ads
Tracked reliably, scaled to a target return.
Meta accounts live or die on two things: whether the events are real, and whether the creative makes the point without making the viewer think. We fix the first, test the second, and scale against a return target rather than reach.
→Account and campaign structure that can actually be read
→Creative testing and audience strategy, run on a schedule
→Pixel and Conversions API set up so events are reliable
66 leads in 30 days at $5.25 a lead, on a $20 daily budget. Audience research and creative that made the point without making the viewer think.
Loan brokerage · Meta Ads · Ads Manager, Dec 2025 – Jan 2026
How it works
Our process.
No two accounts are the same, but the sequence is. Five steps, none of them clever.
01
Discovery. A 30-minute call on how you sell today and where paid fits in. Nothing to prepare.
02
Numbers. Your margins and breakeven ROAS, so we know what a return needs to look like to be worth it.
03
Build. Tracking fixed first. Then structure, feeds and audiences rebuilt around intent and margin.
04
Optimise. Creative, audiences and bids tested against the target. Losers switched off.
05
Scale. Budget up only where the return holds. A report every month.
Results from accounts we run
Results across industries.
No testimonials, no client names. Just the numbers, labelled by sector, from accounts we run.
6×
ROAS, up from 3.9×, while weekly spend more than doubled over 19 weeks.
Home goods & decor · Google Ads
66 leads
in 30 days at $5.25 a lead, on a $20 daily budget.
Loan brokerage · Meta
8.4×
monthly revenue in nine months, while the return improved at the same time.
Fashion & apparel · Google Ads
43 leads
in a month at $6.71 a lead, against a target of four.
Local service · Meta
6.81×
ROAS, up from 4.03×, while doubling spend over 27 weeks.
B2C SaaS · Google Ads
−63%
cost per acquisition, with return rising alongside it.
B2B SaaS · Google Ads
Real accounts. Names withheld under client agreement. Different brands see different results.
Ready when you are
Ready to run your paid channels properly?
Thirty minutes on your numbers, and an honest read on the opportunity, including if we think there isn’t one.
6×
43 leads
6.81×
−63%